Wednesday, February 09, 2005

Google Ads Driving Blog Content?

Michael Buffington has launched a new site called "Asbestos News."

Why is this interesting? Because, lawyers are paying anywhere from $15-100 per click through on his Google ads. If this works for him (and that remains to be seen) does it imply that more people will do the same? And will Google clamp down on obvious topical-blogs that only exist to garner page impressions and click-thoughs? Or will the cost come down for such advertising?

We'll have to watch and see.

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