Former Google Chef's Organic Vision

From the NYTimes

(Charlie Ayers has a bold) vision for his new
restaurant, called Calafia (based on a Mexican myth
from which the state of California draws its name). He
said his inspiration came in equal parts from Whole
Foods, McDonald's and Starbucks. He is looking for
about 8,000 square feet of space in high-priced
downtown Palo Alto, where other restaurants include
Wolfgang Puck's Spago and the Cheesecake Factory.

Ayers has worked at expensive restaurants and
middle-brow chains, cooked privately for families and
ran the prepared foods department at a Whole Foods
Market.

He has invested $100,000 of his own money for start-up
costs, and expects to raise $4 million from some
former Google employees and private equity investment
groups.