Google as Wal-Mart, not Microsoft

"Sam Walton Taught Google More About How to Dominate the
Internet Than Microsoft Ever Did"
by
By Robert X. Cringely
http://www.pbs.org/cringely/pulpit/pulpit20051117.html

[...]
There will be startups and little guys, but no medium-sized companies.
ISPs, which we've thought of as a threatened species, won't be touched,
but then their profit margins are so low they aren't worth touching.
After all,
Wal-Mart doesn't try to own the roads its goods are carried over. And
the
final result is that Web 2.0 IS Google.

Microsoft can't compete. Yahoo probably can't compete. Sun and IBM are
like remora, along for the ride. And what does it all cost, maybe $1
billion?
That's less than Microsoft spends on legal settlements each year.

Game over.