Wednesday, January 23, 2008

Starbucks Tests $1 Cup, Free Refills

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Heard this this morning on NPR and now I see it in the Wall Street Journal:

Starbucks Corp., the company that popularized the $4 cup of coffee, is testing a $1 cup and free refills of some of its offerings.

The Seattle coffee giant is experimenting with selling the $1 "short" brew in the Seattle area, spokeswoman Valerie O'Neil confirmed.

The eight-ounce short size isn't on Starbucks's menu but has long been ordered by in-the-know patrons. Typically, a short, brewed coffee would sell for around $1.50, although that can vary by several cents depending on the store. Starbucks is also testing the offer of free refills for traditional-brewed coffee in the Seattle area.


The refill issue was one of the things I missed from Caribou Coffee in Chicago.

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