Tuesday, June 02, 2009

talking to and listening to the end user

If you are like me, when it comes to internet productivity, you are probably always on the look out for a place where you can find the best of smart website software. Software that includes applications and social networking tools like blogs and forums that keep people reading, boost attendance and both Empower andEngage Members.

As even the biggest retailers and manufactures (and to a limited extent, the United States Government, including the US Army), blogs are one great way to keep readers and members up to date in a casual, fun and easy environment, an environment that today's crowd looks for and finds "real." By allowing members to join in on the conversations and share opinions about the latest activities and ideas, websites have found that this has saved them a great deal of time by sharing important news as it happens without the middle man or a PR agent or the mainstream media. Plus, get instant and free feedback on new products and recent product changes.

Don't believe me? Look how much internet chatter was raised over the change of a recent orange juice company's labeling. Ask yourself how much that new label cost and how much it is going to change to change it back. Then ask if that money could have been better spent elsewhere. (You know the shareholders are going to!)

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