Monday, February 08, 2010

Let X=x

Comcast, the largest provider of cable (23.6 million), internet (15.9 million) and digital phone (7.6 million) in the United States owns, as part of its media influence, television networks like E! Entertainment, the Golf Channel and Sprout. This past December, Comcast became the majority owner of NBC Universal with a 51% stake in the company in partnership with GE, who owns the other 49%.

To go with this diversified range of businesses, the parent company, Comcast Corporation announced last week that it is rebranding its consumer services — cable, internet, and digital phone — to XFINITY. All caps.

Wow. I thought SciFi becoming Syfy was weak. Read the BrandNew take on their goofy new logo.

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