Caribou Coffee Has a New Look

Caribou Coffee Leaps into the Future via Brand New

Starbucks may be the number one coffee chain but did you know number two was Caribou Coffee, – with nearly 500 locations in 16 U.S. states (compare that to the 11,000+ of Starbucks). Originally established in Minneapolis in 1992, Caribou was the go-to place in Chicago (and the one time we visited Atlanta).

"Because coffee is the heart and soul of our company, the body of the caribou is formed out of a coffee bean. In addition, the caribou's antlers now form the shape of the letter 'C'."
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"The shield element has been updated to resemble the shape of traditional national park signage. This is a nod to our founders' hike in Alaska's Denali National Park, where they were inspired to start the company," said Alfredo Martel, senior vice president of marketing for Caribou Coffee.
— Press Release