Another Blog-Worthy Photo From the Good People on Flickr
Just a quick peek at a picture I starred on Flicker: 7Up_Butterfly & Bottle_21'x10' vintage UnCola billboard poster by Pat Dypold, 1969
21'x10' vintage 7Up UnCola billboard poster, 1969 "Butterfly & Bottle" by Pat Dypold. Her signature is under the bottom left wing. Mint Condition, no defects, 12 panels at 43" x 59" each These color renditions are very close to the actual poster. TV ad on YouTube: www.youtube.com/watch?NR=1&v=WkaPrAGX4dQ Learn more details about giant 7Up UnCola billboards and posters like this in my "7Up Billboard" set (right, or link below): www.flickr.com/photos/30559980@N07/sets/72157623502964435/ Original cost: $8.50. The artist was Pat Dypold of J. Walter Thompson [advertising] Company in Chicago. She also did some of this work after forming her own independent studio. She also did the bulk of the other outdoor ads. An ad like the one the original owner would have used to order it can be seen here (Design #2 in the yellow poster offer from 1972.): www.flickr.com/photos/30559980@N07/5809333595/in/set-7215... Collage of (12) panels (2 high x 6 wide) totaling 9'-9" x 21'-1". Each 43" wide x 59" tall thick paper sheet was photographed panel-by-panel on a homemade vacuum table (<$30) and photoshopped together into this color collage of this design to minimize inconsistent lighting and shadows from folds. This billboard has no thumb tack holes and is in remarkable MINT condition. The colors are really this vivid! To fully appreciate this art form, consider that each of the 12 panels had at least 4 runs through the offset lithograph machine back in the 60's to apply each color (cyan, magenta, yellow & black). You can see the multiple registration marks and the initials of the different machine operators when they OK'd the alignment of each color. The different runs & initials might have been by more than one operator since each color was run all at once and later runs with the other colors might have been on a totally different day. Some of the same initials appear on my other billboards produced in different years. If you look closely, you can see part of the "+" shaped registration marks in the completed collage. It was a lot of work to produce just one panel of one billboard. Here's an example from my first billboard (see how many sets of initials you can find): www.flickr.com/photos/30559980@N07/4999582415/in/set-7215... The presence of signatures was a perk to help certain artists establish name recognition. Artists, well known or not, were invited to submit designs that were then reviewed anonymously by the client. Interestingly, those submitted by Peter Max were not picked for the campaign per the art director at JWT. Although RARE, other copies of this poster do exist in several sizes. Please let me know if you have have any UnCola images. I am always interested in expanding my collection or trading away extra copies. Please provide me a "first look" at any UnCola posters you might be about to market in return for my research, purchase & sharing of these images. See a 33 3/4" x 20 3/4" poster version of the same image here: www.flickr.com/photos/30559980@N07/5530866832/in/set-7215...
from http://flic.kr/p/d9mKPA
21'x10' vintage 7Up UnCola billboard poster, 1969 "Butterfly & Bottle" by Pat Dypold. Her signature is under the bottom left wing. Mint Condition, no defects, 12 panels at 43" x 59" each These color renditions are very close to the actual poster. TV ad on YouTube: www.youtube.com/watch?NR=1&v=WkaPrAGX4dQ Learn more details about giant 7Up UnCola billboards and posters like this in my "7Up Billboard" set (right, or link below): www.flickr.com/photos/30559980@N07/sets/72157623502964435/ Original cost: $8.50. The artist was Pat Dypold of J. Walter Thompson [advertising] Company in Chicago. She also did some of this work after forming her own independent studio. She also did the bulk of the other outdoor ads. An ad like the one the original owner would have used to order it can be seen here (Design #2 in the yellow poster offer from 1972.): www.flickr.com/photos/30559980@N07/5809333595/in/set-7215... Collage of (12) panels (2 high x 6 wide) totaling 9'-9" x 21'-1". Each 43" wide x 59" tall thick paper sheet was photographed panel-by-panel on a homemade vacuum table (<$30) and photoshopped together into this color collage of this design to minimize inconsistent lighting and shadows from folds. This billboard has no thumb tack holes and is in remarkable MINT condition. The colors are really this vivid! To fully appreciate this art form, consider that each of the 12 panels had at least 4 runs through the offset lithograph machine back in the 60's to apply each color (cyan, magenta, yellow & black). You can see the multiple registration marks and the initials of the different machine operators when they OK'd the alignment of each color. The different runs & initials might have been by more than one operator since each color was run all at once and later runs with the other colors might have been on a totally different day. Some of the same initials appear on my other billboards produced in different years. If you look closely, you can see part of the "+" shaped registration marks in the completed collage. It was a lot of work to produce just one panel of one billboard. Here's an example from my first billboard (see how many sets of initials you can find): www.flickr.com/photos/30559980@N07/4999582415/in/set-7215... The presence of signatures was a perk to help certain artists establish name recognition. Artists, well known or not, were invited to submit designs that were then reviewed anonymously by the client. Interestingly, those submitted by Peter Max were not picked for the campaign per the art director at JWT. Although RARE, other copies of this poster do exist in several sizes. Please let me know if you have have any UnCola images. I am always interested in expanding my collection or trading away extra copies. Please provide me a "first look" at any UnCola posters you might be about to market in return for my research, purchase & sharing of these images. See a 33 3/4" x 20 3/4" poster version of the same image here: www.flickr.com/photos/30559980@N07/5530866832/in/set-7215...
from http://flic.kr/p/d9mKPA
posted by -idogcow at 2:05 PM
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