Livestrong Bracelets and the Rest
Lance Armstrong's LiveStrong bracelets have raised over $30 million to fight cancer since May 2004. With that kind of success you knew there would be imitators - here is a handy cheat-sheet courtesy of Fast Company of what all those different colour bracelets cost and who they support:
Victory Starts Here
Cause: Women's cancer research and prevention
Who: Athena Partners
Cost: $1
Number sold: 190,000
FYI: Athena has donated two times more from band sales than from proceeds of its actual product, bottled water.
1200 (the daily U.S. death toll from tobacco products)
Smoking cessation
Who: Campaign for Tobacco-Free Kids
Cost: 10 for $10
Number sold: 60,000
FYI: Wear your wristband on April 13, national "Kick Butts" day.
Beat Bullying
Cause: Bully cessation
Who: British government
Cost:Free
Sold:1,000,000
FYI: Sold out, so you'll either have to find one on eBay or beat someone up for his
Support Our Troops
Cause: Entertaining overseas troops
Who:USO (via 7-11 Stores)
Cost:$2.99
Sold:621,300
FYI: Raising hackles because they're made in China, which in 2001 detained a U.S. military aircraft crew
Keep Doctors in Illinois
Cause: Medical malpractice reform
Who: Doctors in Illinois (partially funded by Pfizer)
Cost:10ยข
Sold: ~100,000
Baller/ Team/ Respect, etc.
Cause: Making money
Who: Nike
Cost:$5 for three
Sold: company won't say
FYI: Nike says these bands existed before the Lance craze.
Lance Armstrong's LiveStrong bracelets have raised over $30 million to fight cancer since May 2004. With that kind of success you knew there would be imitators - here is a handy cheat-sheet courtesy of Fast Company of what all those different colour bracelets cost and who they support:
Victory Starts Here
Cause: Women's cancer research and prevention
Who: Athena Partners
Cost: $1
Number sold: 190,000
FYI: Athena has donated two times more from band sales than from proceeds of its actual product, bottled water.
1200 (the daily U.S. death toll from tobacco products)
Cost: 10 for $10
FYI: Wear your wristband on April 13, national "Kick Butts" day.
Cause: Bully cessation
Who: British government
Cost:Free
Sold:1,000,000
FYI: Sold out, so you'll either have to find one on eBay or beat someone up for his
Support Our Troops
Cause: Entertaining overseas troops
Who:USO (via 7-11 Stores)
Cost:$2.99
Sold:621,300
FYI: Raising hackles because they're made in China, which in 2001 detained a U.S. military aircraft crew
Keep Doctors in Illinois
Cause: Medical malpractice reform
Who: Doctors in Illinois (partially funded by Pfizer)
Cost:10ยข
Sold: ~100,000
Baller/ Team/ Respect, etc.
Cause: Making money
Who: Nike
Cost:$5 for three
Sold: company won't say
FYI: Nike says these bands existed before the Lance craze.
posted by -idogcow at 1:43 PM
5 Comments:
I *love* that Nike is making the for pure profit.
Ha ha!
I *want* the bully one - who do I have to beat up to get one?! ;)
this meme is dead, don't you think?
So has LIVESTONG become a brand-name?
I have a Working Assets one - never wear it. This fad is over unless you are 8
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