Logo Bricks

[www, design]

With Apple switching to Intel, graphic designers and hangers-on as
well as the ever-PC faithful are taking full advantage of the internet
and bitching about Intel's new logo.

No doubt a product of great research, the overall mood so
far on the street level is that it is not that great. I don't
seem to hate it as much as some do, but Intel already has a reply-bot running to send a reply:

Hello:

Thank you for contacting Intel. We sincerely appreciate your taking
time to provide your comments and feedback.

The new corporate logo signals that the Intel® brand, and what it
stands for, is evolving. It is the most visible representation of our
company, and the new logo serves a powerful tool that strikes the
right balance between building on our heritage and signaling the
evolution to platforms. This emphasis on the corporate logo aligns
with how people buy their technology today-in a complex marketplace
with many devices, people look to the source brand first. Overall the
strategy is tightly aligned with our business strategy, and our
approach to the specific markets where we are playing-mobile, home,
health, and enterprise. This change in brand identity does not affect
the Intel Inside® program.

Intel does have one of the most valuable brands in the world, but we
want to increase the value and make it even stronger. We believe this
brand evolution will allow Intel to be better recognized for our
platform vision and contributions (beyond the microprocessor),
establish a stronger emotional connection with our audiences, and
strengthen our overall brand value and position in the marketplace.

Again, thank you for your interest in Intel.

Sincerely, Intel Customer Support

For the record the new logo that I do really hate is AT&T and their
updated globe-thing. Frankly it looks like a child drew the old
logo from memory.