From the Oh Wow Department

Kai Ryssdal's final note ... (Marketplace January 29, 2008)

The Pabst Brewing Company is trying to rehabilitate one of its dilapidated brands. Sales of Colt 45 malt liquor hit 2 million barrels a year back in the 1980s. It's down to less than half that now after complaints that sales were targeted at the poor and minorities.

So Pabst is trying to tap into a new market with hip slogans and a Web campaign. And by putting all the art on what look to be brown paper bags.