Peet's: Origin of the Name

"Key Dickason was a customer at our original Vine Street store. One
day he brought in a blend idea, which intrigued Mr. Peet, who refined
the blend, adding two further coffees to its original form. Alfred
Peet named the blend in honor of his friend, promoting the retired
army sergeant to Major in the process. There is no other coffee that
so perfectly epitomizes Peet's: the full, rich taste, the complex
tapestry of flavors in perfect harmony, the distinctive deep roast."

--And knowing is half the battle.