Monday, April 14, 2008

Phrase of the Day

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“Droste Effect,” named after a 1904 package of Droste brand cocoa. The mathematical interest in these packaging illustrations is their implied infinity. If the resolution of the printing process—(and the determination and eyesight of the illustrator)—were not limiting factors, it would go on forever. A package with in a package within a package... Like Russian dolls.

[via notes]

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