Friday, April 04, 2008

Zagat: On Restaurant Logos

Interesting article from Zagat on the little things that go into a full restaurant experience and the designers that make them:

To stand out in any cluttered urban dining landscape, a new restaurant needs more than a talented chef and attractive dining room – it needs an identity. While architectural design firms usually get the lion's share of credit for how a restaurant presents itself, such praise overlooks the work of graphic designers, whose contributions can be just as crucial. A restaurant's logo helps set the tone of the meal to follow, from the signage outside to the typography on the menu. First impressions are vital in the ultracompetitive restaurant biz, and executing those few letters and occasional graphic just the right way is crucial.

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