WANTED

[Kool-Aid]



I always thought he was the Kool-Aid Punch Man but Wikipedia disagrees:

Before he was officially the Kool-Aid Man in 1975, he was the “Pitcher Man”. The Pitcher Man was created in 1954 by Marvin Plotts, an art director for a New York-based advertising agency. General Foods had just purchased Kool-Aid from the drink’s creator Edwin Perkins the year before, and Plotts was charged with drafting a concept to illustrate the copy message: “A 5-cent package makes two quarts. " Working from his Chicago home on a cold day, Potts watched as his young son traced smiley face patterns on a frosty windowpane," recounts Sue Uerling, marketing and communications director for Hastings Museum of Natural and Cultural History. This inspired Marvin Plotts to create a beaming glass pitcher filled with flavorful drink: the Pitcher Man. From there on the joyful pitcher was on all the Kool-Aid’s advertisements.