A Unique Alcohol Beverage
[Zima]
Sad news in the weird-ass beverage world: The joint venture between SABMiller's U.S. unit and Molson Coors Brewing Co. told distributors in a letter Monday that production of the malt liquor beverage was discontinued as of Oct. 10 2008.
Chief Marketing Officer Andy England says the decision was due to weakness in the "malternative" segment and declining consumer interest.
Sad news in the weird-ass beverage world: The joint venture between SABMiller's U.S. unit and Molson Coors Brewing Co. told distributors in a letter Monday that production of the malt liquor beverage was discontinued as of Oct. 10 2008.
Chief Marketing Officer Andy England says the decision was due to weakness in the "malternative" segment and declining consumer interest.
posted by -idogcow at 11:34 AM
1 Comments:
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