Money Ill Spent

The Sears Tower, is being renamed the Willis Tower in honor of a big new tenant - Willis Group Holdings, an insurance company.

While the Sears commissioned the building in 1970 and sold it in the 1990s they kept the naming rights. Those rights lapsed in 2003 but weren't sold to anyone else until now. The insurance company is swooping in, preparing to consolidate five local offices (almost 500 employees) into the 110-story building, and is grabbing naming rights, too.

Will the city take to the new name? My bet is, 'no.'