tweet marketing

Nice story in the New York Times today about how people who turn to Twitter to complain or comment about a business are getting direct replies form the very companies they are complaining about.

One example they used was for a JetBlue passenger who was not seated next to his wife and child on a full flight. 19 minutes after posting a request to the twitterverse at large he got a direct reply from someone at the company who got things settled for the group. When tweets can go viral in minutes, it makes sense for a savvy company to head things off at the pass before getting a public black eye.

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