the design beat

I have always been fascinated by the design process. Back in Grad School I probably spent way more time reading Art Direction and HOW magazines than is good for a biochemist. Maybe I should have taken some classes in designing Medical Logos for the big pharmaceutical companies.

I mean someone has to come up with the new names and design the boxes and pick just the right people to appear in the ads. Until they moved them all into cold storage, for fun last year I would go through the old copies of Scientific American and look at the old ads for drugs, cars and computers –3 things that definatly do not age well with hindsight.