Thursday, July 08, 2010

Apple iKnows All About iYou

Apple's iAds system actually uses lots of your information, including your iTunes purchasing history, location data, and any other download or library information it can suss out about you, to determine what ads you see.

…unless you opt out. You'll still see ads, just not the targeted ones.

How this compares to TiVO's policy I have yet to determine.  

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