I was Reading Your Butt and...

KFC recruits co-eds for Double Down promo via Nation's Restaurant News

Presented without (much) comment other than sometime it pays to read her back-side:

KFC’s latest idea to promote its bun-less Double Down sandwich involves the backsides of college co-eds. KFC has enlisted female college students in its headquarters city of Louisville, Ky., to walk around the campus as human billboards, wearing special sweat pants branded with Double Down messaging on the back and handing out KFC gift certificates.