How do you get a coat of arms?

A coat of arms has been granted to Kate Middleton's family ahead of the royal wedding. How do you acquire such a design?

Better question: can we get one, too? Read on: BBC News - Who, What, Why: How do you get a coat of arms?
Read it all here: http://www.bbc.co.uk/news/magazine-13127328

(via Instapaper)

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