Tuesday, May 06, 2008

free advice for sale

On the internet nobody knows your a dog goes the old saying but thanks to tracking and other advanced metrics you can now know if the internet ad you have created is a dog. How do you know if the ad you have created is good? The same way you do in sports, compare the amount of clicks to the number of times the ad is viewed. An ad that is viewed hundreds or even thousands of times a day with no resulting clicks is dividing by zero and as your old school PE, math and economics teachers will tell you that is not good (you math teacher may tell you that it is also impossible).

Luckily, there are those who will help you to create a successful AdWords ad. Some of the helpful suggestions: use action words like ‘‘Shop,’’ ‘‘Buy!’’ ‘‘Choose,’’ ‘‘Try,’’ while avoiding words that don't ask the viewer to act with words like ‘‘Consider.’’ Another important step to consider is to set a budget - it costs money to make money but don't let it cost you money for no reason.

There is quite a bit of information on keyword selection - more than I have time to go into here, but if you want an excellent primer on setting up your first campaign or to improve the one you already have, StylishDesign should be in your bookmarks, NOW.

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