Cookies and Milk
[kelloggs]
As promised, here is the word from the Kellogg's PR site. I guess you can't get more official than this!
Kellogg Company today announced that it is acquiring the trademarks and recipes of Mother's Cake & Cookie Co., a regional brand with a loyal consumer following in the Western U.S. Kellogg did not purchase any other assets of the company. The closing is expected to be finalized on December 4.
"Mother's Cookies' brands are a complementary fit to our existing cookie portfolio," said David Mackay, President and Chief Executive Officer, Kellogg Company. "We will use our brand-building and innovation expertise, our understanding of the cookie category as well as our existing distribution infrastructure to grow the Mother's Cookies business.
Now I supposed the obvious followup question is will they keep the 'passionate purple package'?
As promised, here is the word from the Kellogg's PR site. I guess you can't get more official than this!
Kellogg Company today announced that it is acquiring the trademarks and recipes of Mother's Cake & Cookie Co., a regional brand with a loyal consumer following in the Western U.S. Kellogg did not purchase any other assets of the company. The closing is expected to be finalized on December 4.
"Mother's Cookies' brands are a complementary fit to our existing cookie portfolio," said David Mackay, President and Chief Executive Officer, Kellogg Company. "We will use our brand-building and innovation expertise, our understanding of the cookie category as well as our existing distribution infrastructure to grow the Mother's Cookies business.
Now I supposed the obvious followup question is will they keep the 'passionate purple package'?
posted by -idogcow at 1:11 PM
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