Monday, January 11, 2010

French Learning

I learned three things today from Brand New today:

One, the Peugeot line of products goes back some 200 years and included saw blades coffee grinders and bicycles and not just cars.

Two, the Lion logo was adopted by the Peugeot family and business as it was the coat of arms of Franche-Comté, their birthplace and was first used on their saw blades to represent “the toughness of the teeth, the flexibility of the blade, and the speed of the cut.”

And lastly, I want that car in the final frame of the spot below:


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