Cake for Breakfast

Well here's something I haven't seen in the shops, guess I need to pay more attention in the breakfast aisle.

Tip o' the spoon to Popdose for finding this one and describing it as, "...so clearly a horrible idea for breakfast that, in an industry first, Post has pretty much given up pretending you should eat it for anything but dessert. It’s sold in the breakfast aisle, but nowhere on the box are Cupcake Pebbles shown anywhere near a bowl, spoon, or milk..."