Into the Red, Into the Black

[coffee caffeine]

I have heard that Coke's switching their soda into the 'contour' bottle
from a generic bottle actually increased sales, so when I read over at
the Idea Sandbox Blog that, "The red cup is a Starbucks tradition... In
fact, each time Starbucks strayed from using the red cup customers
have complained... and for some reason, overall sales for the season
would be soft... So it's been long established that the RED CUP be a
non-negotiable holiday item," I was more than ready to agree.