Live and Learn
If I went into graphiucs and design I would be all over this meeting, even still it sounds plenty nifty: Packaging that Sells, Oct. 2-3 at the Drake in Chicago.
"Green & Black’s was a small-scale organic chocolate brand sold in health food stores until it brought in (design company) Pearlfisher to redesign its identity and packaging. Together they repositioned the brand to create a luxury premium product that overnight became a household favorite.
"Green & Black’s is the fastest growing chocolate brand in the UK and has spearheaded a change in the nation’s palate from milky chocolate to intense dark flavors. It is now also a major player on the international scene. Pearlfisher remains its strategic design partner and has won a design effectiveness award in recognition of the bottom line difference its work has made."
As a fan of Scharffen Berger and Moonstruck you can be sure I have had Green and Black chocolate as well.
"Green & Black’s was a small-scale organic chocolate brand sold in health food stores until it brought in (design company) Pearlfisher to redesign its identity and packaging. Together they repositioned the brand to create a luxury premium product that overnight became a household favorite.
"Green & Black’s is the fastest growing chocolate brand in the UK and has spearheaded a change in the nation’s palate from milky chocolate to intense dark flavors. It is now also a major player on the international scene. Pearlfisher remains its strategic design partner and has won a design effectiveness award in recognition of the bottom line difference its work has made."
As a fan of Scharffen Berger and Moonstruck you can be sure I have had Green and Black chocolate as well.
posted by -idogcow at 2:45 PM
0 Comments:
Post a Comment
<< Home