Captive Market

This from the blogospere, specifically from Movie Marketing Madness:

Get ready for in-theater advertising this Summer, "Car companies are flocking to in-theater advertising this summer [...] the two biggest theater ad network operators, are seeing numbers this year far in excess of last year."

But will anyone stop talking on the phone long enough to notice?

Even my beloved Camera Cinema has raised their ticket prices and (I believe) started showing ads. Too bad for them that really the only movie I am interested in so far is "Narnia II". (AKA 'Book 4').