stick to your list

Sure, there may be thousands of various mailing lists available in the commercial marketplace and most of them can be sorted and segmented to reach an almost infinite variety of special markets, so who can you trust for your business list broker? Someone who will honestly look over the lists they have and recommend the list that is right for your needs and for your budget.

Be sure to remember that list selection is still not an exact science (we get mail almost every day to people that have long since lived at our address, maybe you do too), so the savvy marketer should be open to test small quantities of various lists before committing to a purchase - a good broker should understand and participate in the evaluation of each test.