For Just $2, You Too Can Get Wise, eh?
From the Greenpeace International website comes the great news that Harry Potter's UK publisher Bloomsbury, "will improve the environmental qualities of the next Harry Potter book by printing it on partly ancient forest friendly paper." Reportedly, this will be the first
best selling book in the UK to be printed on such a paper.
Publicity manager for Bloomsbury, Katie Bond, has confirmed that the company has ordered a paper containing 30 percent Forest Stewardship Council certified wood pulp for the printing of "Harry Potter and the Half-Blood Prince".
While this is a positive first step, Greenpeace has pledged it will continue to "toil over their cauldrons" to encourage Bloomsbury to take the big leap for ancient forests and print the paperback edition of 'Harry Potter and the Half-Blood Prince,' and all their other titles, on 100 percent ancient forest friendly paper.
The NY Times reported
on 07 July that, "as part of a growing worldwide campaign that is prompting a shift in the publishing industry, environmental groups, including the National Wildlife Federation
are asking Potter fans in the United States not
to buy Scholastic's editions and instead to order the new title online from Canada, where the publisher, Raincoast Books
, has printed the book on 100 percent recycled paper.
Scholastic says it does use some recycled paper for its books, including the Potter series, but it would not divulge the amount.
Nicole Rycroft, campaigns director of Markets Initiative, a conservation group in Vancouver, British Columbia said Scholastic was the only major publisher environmental groups approached that rejected outright a universal policy of using more recycled paper.
In the introduction to the Canadian edition of "Order of the Phoenix," J. K. Rowling wrote: "Because the Canadian editions are printed on ancient-forest friendly paper, the Harry Potter books are helping to save magnificent forests in the muggle world, forests that are home of magical animals such as orangutans, wolves and bears. It's a good idea to respect ancient trees, especially if they have a temper like the whomping willow."
The cost of ordering the book from Canada on Amazon.ca is about $2 more, not including potential extra shipping costs, than the cost on Amazon.com